AMTA Case Study

The American Massage Therapy Association® is the largest non-profit professional association of massage therapists, representing more than 55,000 members. In 2005 AMTA, as part of its continuing education mission, planned to expand their print-based and onsite programs to include a convenient, affordable way to earn NCBTMB-approved continuing education contact hours and stay current with massage therapy trends.

The association’s strategic direction included the creation of a vigorous
and robust e-learning environment.

“We were determined to provide an affordable and accessible way for members to achieve continuing education contact hours conveniently online whenever they have a few hours, from home or when they are between clients,”

- Marilyn Canna, Product Development Program Manager.

Swisher Case Study

Swisher Hygiene was founded in 1983, began franchising in 1989 and was acquired by energetic new ownership in 2004. The Charlotte, North Carolina-based company has franchise units throughout the United States and Internationally.

The initial focus of swishertraining.com was to support its franchise
owners and ensure that all franchises have access to high quality
training, containing ‘best practice’ skills, product information and a
consistent brand image. In addition, there was a need to advance the
role of the route technician from a simple service provider to a Sales
and Service Technician with a responsibility for customer care.

“There's nothing better than having well trained, focused entrepreneurs who can expand the brand. We are determined to supply them with the learning tools they need so we all can continue to capture market share and leverage a company-wide culture.”

- Jason Baker, Vice President of Training.